title: Sizing Up a Superstorm: Exploring the Role of Recalled Experience and Attribution of Responsibility in Judgments of Future Hurricane Risk.
abstract: Research suggests that hurricane-related risk perception is a critical predictor of behavioral response, such as evacuation. Less is known, however, about the precursors of these subjective risk judgments, especially when time has elapsed from a focal event. Drawing broadly from the risk communication, social psychology, and natural hazards literature, and specifically from concepts adapted from the risk information seeking and processing model and the protective action decision model, we examine how individuals' distant recollections, including attribution of responsibility for the effects of a storm, attitude toward relevant information, and past hurricane experience, relate to risk judgment for a future, similar event. The present study reports on a survey involving U.S. residents in Connecticut, New Jersey, and New York (n = 619) impacted by Hurricane Sandy. While some results confirm past findings, such as that hurricane experience increases risk judgment, others suggest additional complexity, such as how various types of experience (e.g., having evacuated vs. having experienced losses) may heighten or attenuate individual-level judgments of responsibility. We suggest avenues for future research, as well as implications for federal agencies involved in severe weather/natural hazard forecasting and communication with public audiences.
authors.affiliation: Department of Communication & Journalism, University of Maine, Orono, ME, USA.
authors.forename: Laura N
authors.initials: LN
authors.lastname: Rickard
authors.affiliation: Department of Communication, State University of New York at Buffalo, Buffalo, NY, USA.
authors.forename: Z Janet
authors.initials: ZJ
authors.lastname: Yang
authors.affiliation: Department of Communication, Cornell University, Ithaca, NY, USA.
authors.forename: Jonathon P
authors.initials: JP
authors.lastname: Schuldt
authors.affiliation: Eastern Research Group, Arlington, VA, USA.
authors.forename: Gina M
authors.initials: GM
authors.lastname: Eosco
authors.affiliation: Department of Communication, Cornell University, Ithaca, NY, USA.
authors.forename: Clifford W
authors.initials: CW
authors.lastname: Scherer
authors.affiliation: Department of Civil and Environmental Engineering, Cornell University, Ithaca, NY, USA.
authors.forename: Ricardo A
authors.initials: RA
authors.lastname: Daziano
keywords: Attribution theory; hurricane; protective action decision model (PADM); risk information seeking and processing (RISP); risk perception