title: The Power of Stories in Brands, Business, and Life.
authors.affiliation: CA Technologies, New York, New York.
authors.forename: Anna
authors.initials: A
authors.lastname: Griffin
authors.affiliation: Department of Radiology, Johns Hopkins Hospital, Baltimore, Maryland.
authors.forename: Madison B
authors.initials: MB
authors.lastname: Johnson
authors.affiliation: Department of Radiology, Johns Hopkins Hospital, Baltimore, Maryland.
authors.forename: Elliot K
authors.initials: EK
authors.lastname: Fishman
authors.affiliation: Department of Radiology, Johns Hopkins Hospital, Baltimore, Maryland.
authors.forename: Karen M
authors.initials: KM
authors.lastname: Horton
authors.affiliation: Department of Radiology, Johns Hopkins Hospital, Baltimore, Maryland. Electronic address: pjohnso5@jhmi.edu.
authors.forename: Pamela T
authors.initials: PT
authors.lastname: Johnson
mesh_terms: D002321:Career Choice; D000067088:Direct-to-Consumer Advertising / Q000379:methods; D007221:Industry; D040541:Marketing / Q000379:methods*; D011871:Radiology / Q000193:education*