title: Support to woman/nourisher in the advertising pieces of the World Breastfeeding Week.
abstract: to unveil the support to woman/nourisher in the advertisements of the World Breastfeeding Week.
  This is a descriptive, exploratory, documentary, qualitative study. Since the collection until the analyses of these advertisements, we adopted the methodological steps of Gemma Penn, based on the semiology of Roland Barthes. The results were interpreted by the theory of Social Network of Sanícola and of the five types of support: companionship, emotional, instrumental, informational, and self-supportive.
  we identified actors of the social network of the woman/nourisher in nine advertisements of the 22 world breastfeeding weeks. In five of them, partner, grandmother, and brother showed emotional and companionship support to breastfeeding. We observed self-support in three posters; instrumental support in one; and informational support in none.
  the support unraveled in only five advertisements included: emotional, companionship, instrumental, and self-supportive. In the others, there was no support. The set of supports was not revealed in any of them.
authors.affiliation: Universidade Federal de Pernambuco, Hospital das Clínicas. Recife-PE, Brasil.|Universidade Federal de Pernambuco, Programa de Pós-Graduação em Saúde da Criança e do Adolescente. Recife-PE, Brasil.
authors.forename: Luciana Alves
authors.initials: LA
authors.lastname: Moreira
authors.affiliation: Universidade Federal de Pernambuco, Programa de Pós-Graduação em Comunicação. Recife-PE, Brasil.
authors.forename: Nina Velasco E
authors.initials: NV
authors.lastname: Cruz
authors.affiliation: Universidade Federal de Pernambuco, Programa de Pós-Graduação em Enfermagem. Recife-PE, Brasil.
authors.forename: Francisca Marcia Pereira
authors.initials: FM
authors.lastname: Linhares
authors.affiliation: Universidade Federal de Pernambuco, Programa de Pós-Graduação em Enfermagem. Recife-PE, Brasil.
authors.forename: Tatiane Gomes
authors.initials: TG
authors.lastname: Guedes
authors.affiliation: Universidade Federal de Pernambuco, Programa de Pós-Graduação em Enfermagem. Recife-PE, Brasil.
authors.forename: Fernanda Demutti Pimpão
authors.initials: FD
authors.lastname: Martins
authors.affiliation: Universidade Federal de Pernambuco, Programa de Pós-Graduação em Saúde da Criança e do Adolescente. Recife-PE, Brasil.|Universidade Federal de Pernambuco, Programa de Pós-Graduação em Enfermagem. Recife-PE, Brasil.
authors.forename: Cleide Maria
authors.initials: CM
authors.lastname: Pontes
mesh_terms: D000329:Advertising / Q000592:standards*; D001942:Breast Feeding / Q000379:methods / Q000523:psychology*; D014943:Global Health; D006801:Humans; D036301:Qualitative Research; D012944:Social Support