title: [Activities using websites and social networks: tools and indicators for evaluation].
abstract: In the field of health, information and communication technology (ICT) can create a space that, regardless of place or time, enables information to be shared and disseminated quickly. In addition to the usual challenges of evaluating public health activities, other difficulties are present when evaluating activities using ICT, such as lack of previous standards, unknown individual exposure or lack of information on the characteristics of those exposed. The aim of this paper is to describe some tools and indicators that may help to assess the scope, use and parameters related to website positioning on search engines as well as the connected social networks.
authors.affiliation: Agència de Salut Pública de Barcelona, Barcelona, España; CIBER de Epidemiología y Salud Pública (CIBERESP), España; Institut d'Investigació Biomèdica de Sant Pau (IIB Sant Pau), Barcelona, España; Universitat Pompeu Fabra (UPF), Barcelona, España. Electronic address: mjlopez@aspb.cat.
authors.forename: María José
authors.initials: MJ
authors.lastname: López
authors.affiliation: Agència de Salut Pública de Barcelona, Barcelona, España; CIBER de Epidemiología y Salud Pública (CIBERESP), España; Institut d'Investigació Biomèdica de Sant Pau (IIB Sant Pau), Barcelona, España.
authors.forename: Xavier
authors.initials: X
authors.lastname: Continente
authors.affiliation: Agència de Salut Pública de Barcelona, Barcelona, España.
authors.forename: Esther
authors.initials: E
authors.lastname: Sánchez
authors.affiliation: Agència de Salut Pública de Barcelona, Barcelona, España.
authors.forename: Montse
authors.initials: M
authors.lastname: Bartroli
mesh_terms: D005069:Evaluation Studies as Topic; D006801:Humans; D061108:Social Media / Q000706:statistics & numerical data*; D060756:Social Networking
keywords: Estudios de evaluación; Evaluation studies; Internet; Redes sociales; Social media