title: Incentives, Nudges and the Burden of Proof in Ethical Argument.
authors.forename: Richard E
authors.initials: RE
authors.lastname: Ashcroft
mesh_terms: D015438:Health Behavior; D006293:Health Promotion / Q000941:ethics*; D006801:Humans; D009042:Motivation; D026684:Personal Autonomy; D011322:Primary Prevention / Q000941:ethics*; D011634:Public Health; D012052:Reimbursement, Incentive; D012941:Social Responsibility
keywords: Ethics