title: Mixed-Methods for Comparing Tobacco Cessation Interventions.
abstract: BACKGROUND
  The National Comprehensive Cancer Control Program (NCCCP) and National Tobacco Control Program (NTCP) are both well-positioned to promote the use of population-based tobacco cessation interventions, such as state quitlines and Web-based interventions.
  
  
  OBJECTIVE
  This paper outlines the methodology used to conduct a comparative effectiveness research study of traditional and Web-based tobacco cessation and quitline promotion approaches.
  
  
  METHODS
  A mixed-methods study with three components was designed to address the effect of promotional activities on service usage and the comparative effectiveness of population-based smoking cessation activities across multiple states.
  
  
  RESULTS
  The cessation intervention component followed 7,902 smokers (4,307 quitline users and 3,595 Web intervention users) to ascertain prevalence of 30-day abstinence rates 7 months after registering for smoking cessation services. User characteristics and quit success was compared across the two modalities. In the promotions component, reach and use of traditional and innovative promotion strategies were assessed for 24 states, including online advertising, state Web sites, social media, mobile applications, and their effects on quitline call volume. The partnership intervention component studied the extent of collaboration among six selected NCCCPs and NTCPs.
  
  
  CONCLUSIONS
  This study will guide program staff and clinicians with evidence-based recommendations and best practices for implementation of tobacco cessation within their patient and community populations and establish an evidence base that can be used for decision making.
authors.affiliation: Division of Cancer Prevention and Control, Centers for Disease Control and Prevention, Atlanta, GA.
authors.forename: Behnoosh
authors.initials: B
authors.lastname: Momin
authors.affiliation: Division of Cancer Prevention and Control, Centers for Disease Control and Prevention, Atlanta, GA.
authors.forename: Antonio
authors.initials: A
authors.lastname: Neri
authors.affiliation: Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, GA.
authors.forename: Lei
authors.initials: L
authors.lastname: Zhang
authors.affiliation: Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, GA.
authors.forename: Jennifer
authors.initials: J
authors.lastname: Kahende
authors.affiliation: RTI International, Research Triangle Park, NC.
authors.forename: Jennifer
authors.initials: J
authors.lastname: Duke
authors.affiliation: RTI International, Research Triangle Park, NC.
authors.forename: Sonya Goode
authors.initials: SG
authors.lastname: Green
authors.affiliation: Office on Smoking and Health, Centers for Disease Control and Prevention, Atlanta, GA.
authors.forename: Ann
authors.initials: A
authors.lastname: Malarcher
authors.affiliation: Division of Cancer Prevention and Control, Centers for Disease Control and Prevention, Atlanta, GA.
authors.forename: Sherri L
authors.initials: SL
authors.lastname: Stewart
keywords: comparative effectiveness research; partnership practice; promotional items; tobacco use cessation