title: Coherency Maximizing Exploration in the Supermarket.
authors.affiliation: Department of Experimental Psychology, University College London (UCL), 26 Bedford Way, London WC1H 0AP, UK; dunnhumby Ltd., 184 Shepherd's Bush Road, London W6 7NL, UK.
authors.forename: Peter S
authors.initials: PS
authors.lastname: Riefer
authors.affiliation: dunnhumby Ltd., 184 Shepherd's Bush Road, London W6 7NL, UK.
authors.forename: Rosie
authors.initials: R
authors.lastname: Prior
authors.affiliation: dunnhumby Ltd., 184 Shepherd's Bush Road, London W6 7NL, UK.
authors.forename: Nicholas
authors.initials: N
authors.lastname: Blair
authors.affiliation: dunnhumby Ltd., 184 Shepherd's Bush Road, London W6 7NL, UK.
authors.forename: Giles
authors.initials: G
authors.lastname: Pavey
authors.affiliation: The Alan Turing Institute, 96 Euston Road, London NW1 2DB, UK; Department of Experimental Psychology, University College London (UCL), 26 Bedford Way, London WC1H 0AP, UK.
authors.forename: Bradley C
authors.initials: BC
authors.lastname: Love