title: The flip side of Natural American Spirit: corporate social responsibility advertising.
authors.affiliation: Stanford Prevention Research Center, Department of Medicine, Stanford University School of Medicine, Stanford, California, USA.
authors.forename: Anna E
authors.initials: AE
authors.lastname: Epperson
authors.affiliation: Stanford Prevention Research Center, Department of Medicine, Stanford University School of Medicine, Stanford, California, USA.
authors.forename: Judith J
authors.initials: JJ
authors.lastname: Prochaska
authors.affiliation: Stanford Prevention Research Center, Department of Medicine, Stanford University School of Medicine, Stanford, California, USA.
authors.forename: Lisa
authors.initials: L
authors.lastname: Henriksen
mesh_terms: D000329:Advertising; D008192:Deception; D006801:Humans; D019064:Product Packaging; D012941:Social Responsibility; D019460:Tobacco Industry
keywords: Advertising and Promotion; Environment; Packaging and Labelling; Tobacco industry