title: Lamborghini brand sharing and cigarette advertising.
authors.affiliation: Department of Marketing and Consumer Studies, University of Guelph, Guelph, Ontario, Canada.
authors.forename: Timothy
authors.initials: T
authors.lastname: Dewhirst
authors.affiliation: Dan Program in Management and Organizational Studies, University of Western Ontario, London, Ontario, Canada.
authors.forename: Wonkyong Beth
authors.initials: WB
authors.lastname: Lee
mesh_terms: D000329:Advertising; D001336:Automobiles; D006801:Humans; D062789:Tobacco Products
keywords: KT&G; Lamborghini; brand sharing; branding; cigarette advertising; licensing