title: Consumer profile analysis for different types of meat in Spain.
abstract: It is important to analyse the consumer profile of each type of meat to better adapt the marketing mix to each one. To this end, we examined the average consumption frequency of different types of meat based on two methodologies: consumer segmentation using the food-related lifestyle (FRL) framework, giving rise to 4 segments, and analysis of socio-demographic profiles. The variables used were: sex, age, educational level, social class, number of people in the household, presence of children younger than 18 in the home, geographical area and habitual residence. Beef was the only meat type significant in both analyses. Turkey meat only appeared as significant in the FRL analysis. The other meats (chicken, pork, rabbit and lamb) were only significant in the sociodemographic variables analysis. From the outcomes we may conclude that there is no single consumer profile, which rather depends on the type of meat.
authors.affiliation: Department of Economics and Social Sciences, Building 3B, Universitat Politècnica de València, Camino de Vera s/n, Valencia 46022, Spain.
authors.forename: Carmen
authors.initials: C
authors.lastname: Escriba-Perez
authors.affiliation: Department of Economics and Social Sciences, Building 3B, Universitat Politècnica de València, Camino de Vera s/n, Valencia 46022, Spain. Electronic address: ambapui@upv.es.
authors.forename: Amparo
authors.initials: A
authors.lastname: Baviera-Puig
authors.affiliation: Department of Economics and Social Sciences, Building 3B, Universitat Politècnica de València, Camino de Vera s/n, Valencia 46022, Spain.
authors.forename: Juan
authors.initials: J
authors.lastname: Buitrago-Vera
authors.affiliation: Department of Economics and Social Sciences, Building 3B, Universitat Politècnica de València, Camino de Vera s/n, Valencia 46022, Spain.
authors.forename: Luis
authors.initials: L
authors.lastname: Montero-Vicente
mesh_terms: D000328:Adult; D000367:Age Factors; D000368:Aged; D000818:Animals; D002417:Cattle; D002645:Chickens; D003258:Consumer Behavior; D003710:Demography; D005260:Female; D005518:Food Preferences; D006801:Humans; D008297:Male; D008460:Meat; D008875:Middle Aged; D011817:Rabbits; D012737:Sex Factors; D012756:Sheep; D012959:Socioeconomic Factors; D013030:Spain; D011795:Surveys and Questionnaires; D013552:Swine; D014422:Turkeys
keywords: Consumption patterns; Food-related lifestyle (FRL); Fresh meat; Health; Marketing mix; Sociodemographic characteristics