title: Self-control predicts attentional bias assessed by online shopping-related Stroop in high online shopping addiction tendency college students.
abstract: The aim of this study was to examine the relationships of personality types (i.e., self-control, BAS/BIS) and online shopping addiction (OSA) behavior and to investigate whether high-OSA tendency individuals display attentional biases toward online shopping-related (OS-related) stimuli as well as the links between attentional bias and personality types.
  
  
  
  The study included 98 college students divided into three groups (i.e., high-, medium- and low-OSA) according to their OSA behavior. The personality types (i.e., self-control, BAS/BIS) and OSA behavior were investigated by questionnaires. The attentional bias was evaluated by the OS-related Stroop and dot-probe task (DPT) paradigms.
  
  
  
  OSA was positively predicted by time spent on online shopping per day and average consumption for online shopping monthly, and negatively by self-control. High-OSA individuals displayed significant attentional biases toward OS-related stimuli in the Stroop, but not DPT paradigm. Moreover, the attentional bias toward OSA-related stimuli in high-OSA individuals was negatively correlated with self-control.
  
  
  
  These findings demonstrated the critical role of self-control in OSA behavior and attentional bias to OS-related stimuli in high-OSA individuals, indicating that more importance should be attached to self-control for the clinical intervention of online shopping addiction in future studies.
authors.affiliation: School of Educational Science, Ludong University, 264025 Yantai, China. Electronic address: jiangzhaocai456@163.com.
authors.forename: Zhaocai
authors.initials: Z
authors.lastname: Jiang
authors.affiliation: School of Educational Science, Ludong University, 264025 Yantai, China.
authors.forename: Xiuxin
authors.initials: X
authors.lastname: Zhao
authors.affiliation: School of Educational Science, Ludong University, 264025 Yantai, China.
authors.forename: Cancan
authors.initials: C
authors.lastname: Li
mesh_terms: D000070379:Attentional Bias; D016739:Behavior, Addictive / Q000523:psychology*; D003132:Commerce; D005260:Female; D006801:Humans; D020407:Internet; D008297:Male; D009770:Obsessive Behavior / Q000523:psychology*; D000068356:Self-Control; D013334:Students / Q000523:psychology*; D011795:Surveys and Questionnaires; D055815:Young Adult