Who Is a Hospital's "Customer"?
Olena Mazurenko, PhD, MD, assistant professor, Department of Health Policy and Management, Indiana University-Purdue University Indianapolis; Dina Marie Zemke, PhD, assistant professor, William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas; and Noelle Lefforge, PhD, assistant faculty-in-residence, Department of Psychology, University of Nevada, Las Vegas.
Olena
O
Mazurenko
Dina Marie
DM
Zemke
Noelle
N
Lefforge
D003258:Consumer Behavior; D006761:Hospitals; D006801:Humans