Effect of evidence-based approach on the customer orientation (Case study: Physicians Health Centers in Isfahan province in 2014).
Introduction:The purpose of this research was to examine the approach, based on evidence to customer-orientation attending physicians in the region, them being the subject collection.Research method:This is a definitive-analytic and cross-sectional configuration, which was completed in 2014. The statistical community in this research consists of 212 doctors in the healthcare hubs. The working physicians chose 200 patients by means of a simple accidental sampling. The analysis means was the researcher built survey whose efficacy and reliability were verified. In this research, the fundamental equation design and partial least square technique were applied to examine the presumptions and fitness pattern and the structural design was agreed as adequate.Findings:The outcomes showed four cases linked to the character, a behavior which was meant to treat; traditional origins of evidence were employed to retrieve data based on the reliable evidence and the shortage of limitations to the performance of client orientation strategy of evidence-based influences were meaningful. Two ranges of the doctor's information, the absence of restrictions, and the finding of the sign of dimensions about the client orientation approach were according to the evidence that had no meaningful influence.Conclusion:The utilization of evidence-based training not only increased awareness, character, and abilities of the doctors but also allowed them to answer to the requirements of clients in choosing excellent decisions and presenting a better quality of healthcare, by decreasing treatment prices for patients, bringing satisfaction of patients, and finally having a better effectiveness for patients and institutions.
Health vice Chancellery of Isfahan Medical University, Isfahan University of Medical Sciences, Isfahan, Iran.
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Esfahani
Faculty of Economic and Administrative Sciences, Ferdowsi University of Mashhad, Mashhad, Iran.
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Maharati
approach based on evidence; customer orientation; knowledge management; medicine based on evidence 