title: The Cigarette and Smokeless Tobacco Markets in Texas Relative to the United States.
abstract: OBJECTIVE
  This study compares the cigarette and smokeless tobacco (SLT) markets in Texas and the United States (US) as a whole.
  
  
  METHODS
  Nielsen convenience store sales data from 2014 were obtained for Dallas, Houston, San Antonio/Austin, and the total US. Descriptive statistics highlighted market share differences in Texas compared to the US overall.
  
  
  RESULTS
  Marlboro and Copenhagen dominated the cigarette (58.9%) and SLT markets (44.8%) in Texas and had substantially higher relative market shares in Texas than nationally (46.7% and 29.8%, respectively). Camel, with sales driven largely by its Camel Crush variety, held second place in Texas (9.8%), outselling Newport (6.6%), despite Newport's status as second best-selling brand in the US (11.5%). Copenhagen led the SLT market in Texas, outselling Grizzly 2 to 1, yet the brands hold roughly equivalent shares nationally. Whereas flavored SLT products made up nearly 60% of the US SLT market, unflavored SLT (58.6%) dominated in Texas markets. Finally, sales of fine-cut SLT in Texas were more than triple their national market share.
  
  
  CONCLUSIONS
  Regional tobacco market share differences are likely influenced by multiple factors such as marketing, population demographics, culture, and neighboring communities. Policymakers are encouraged to develop local tobacco control policies and programs within the context of this knowledge.
authors.affiliation: Research Assistant, Rutgers School of Public Health, Center for Tobacco Studies, Piscataway, NJ.
authors.forename: Erin J
authors.initials: EJ
authors.lastname: Miller Lo
authors.affiliation: Assistant Professor, Columbia University, Mailman School of Public Health, Department of Social Sciences, New York, NY.
authors.forename: Daniel P
authors.initials: DP
authors.lastname: Giovenco
authors.affiliation: Assistant Professor, Rutgers School of Public Health, Center for Tobacco Studies, Piscataway, NJ.
authors.forename: Olivia A
authors.initials: OA
authors.lastname: Wackowski
authors.affiliation: Associate Professor, University of Texas Health Science Center at Houston, School of Public Health, Austin Campus, Department of Epidemiology, Human Genetics, and Environmental Sciences, Austin, TX.
authors.forename: Melissa B
authors.initials: MB
authors.lastname: Harrell
authors.affiliation: Professor and Regional Dean, University of Texas Health Science Center at Houston, School of Public Health, Austin Campus, Austin, TX.
authors.forename: Cheryl L
authors.initials: CL
authors.lastname: Perry
authors.affiliation: Professor, Rutgers School of Public Health, Center for Tobacco Studies, Piscataway, NJ.
authors.forename: Cristine D
authors.initials: CD
authors.lastname: Delnevo
keywords: cigarettes; regional tobacco market; smokeless tobacco; tobacco control