title: A Parental Health Education Model of Children's Food Consumption: Influence on Children's Attitudes, Intention, and Consumption of Healthy and Unhealthy Foods.
abstract: This study proposes that parental mediation of television advertising and parental guidance of food consumption differentially influence children's attitude, intention, and behavior toward the consumption of healthy and unhealthy foods. Structural equation modeling based on a survey of 1,119 children aged 9-12 supported our model, revealing that parental education strategies influence children's food consumption in a complex manner that is highly context-dependent. Parental guidance of food consumption enhanced children's healthy food attitude and intention to consume, while reducing the intention to consume unhealthy food. However, parental mediation of television advertising influenced unhealthy food attitude to a greater extent than healthy food attitude. Implications for health promotion and education, as well as parents and policy makers are discussed.
authors.affiliation: a Wee Kim Wee School of Communication and Information , Nanyang Technological University , Singapore.
authors.forename: May O
authors.initials: MO
authors.lastname: Lwin
authors.affiliation: b School of Culture and Communication , University of Melbourne , Melbourne , Australia.
authors.forename: Wonsun
authors.initials: W
authors.lastname: Shin
authors.affiliation: a Wee Kim Wee School of Communication and Information , Nanyang Technological University , Singapore.
authors.forename: Andrew Z H
authors.initials: AZH
authors.lastname: Yee
authors.affiliation: a Wee Kim Wee School of Communication and Information , Nanyang Technological University , Singapore.
authors.forename: Reidinar Juliane
authors.initials: RJ
authors.lastname: Wardoyo
mesh_terms: D000329:Advertising; D001290:Attitude; D002648:Child; D002652:Child Behavior / Q000523:psychology*; D004032:Diet / Q000523:psychology*; D000072001:Diet, Healthy / Q000523:psychology; D005260:Female; D006266:Health Education; D006801:Humans; D033182:Intention; D008297:Male; D017145:Models, Educational; D010287:Parent-Child Relations; D010290:Parents / Q000193:education* / Q000523:psychology; D013690:Television