title: CONSUMER AWARENESS OF AND ATTITUDES TO FOOD TEXTURE: I: Adults.
abstract: Although its awareness appears to be present on a subconscious level, texture plays a very essential role in determining people's feelings about foods. Intensity of flavor, socially and culturally learned expectations, psychological and physiological factors, sex, socio-economic class, image of a food, and eating occasions influence awareness of and attitudes to texture among adult consumers. Texture awareness is increased when expectations are violated, associations are made with non-food items, or unpleasant mouth sensations are experienced. Textural qualities are often linked with whole-someness and excellence of food preparation.
authors.affiliation: General Foods Corp. Technical Center, White Plains, N. Y., U. S. A.Social Research Inc., Chicago, Ill., U. S. A.
authors.forename: Alina S
authors.initials: AS
authors.lastname: Szczesniak
authors.affiliation: General Foods Corp. Technical Center, White Plains, N. Y., U. S. A.Social Research Inc., Chicago, Ill., U. S. A.
authors.forename: Earl L
authors.initials: EL
authors.lastname: Kahn