title: Social Discounting under Risk.
abstract: As a measure of how prosocial behavior depends on social distance, social discounting is defined as the decrease in generosity between the decision maker and the recipient as the social distance increases. While risk is a ubiquitous part of modern life, there is limited research on the relationship between risk and prosocial behavior. In the present experiment, we empirically test whether risk has an influence on social discounting. We use the choice titration procedure to examine this effect. Our data show that independent of risk, participants are less eager to forego money and exhibit more selfishness toward a specific person when the social distance increases; these findings are reflected in the hyperbolic model. Interestingly, risk influences the shape of the social discounting function, which is reflected in the notable different discount rates. Individuals who make decisions under risk yield a smaller discount rate than those who make decisions without risk, i.e., under risk subjects reduce less their generosity as a function of the social distance. Furthermore, this distinct type of generosity occurs typically among individuals with 10-distance recipients but not with the closest- and furthest-social-distance recipients.
authors.affiliation: Business School, Ningbo UniversityNingbo, China; Academy of Neuroeconomics and Neuromanagement, Ningbo UniversityNingbo, China.
authors.forename: Jia
authors.initials: J
authors.lastname: Jin
authors.affiliation: School of Management, Zhejiang UniversityHangzhou, China; Institute of Neural Management Sciences, Zhejiang University of TechnologyHangzhou, China.
authors.forename: Guanxiong
authors.initials: G
authors.lastname: Pei
authors.affiliation: Business School, Ningbo UniversityNingbo, China; Academy of Neuroeconomics and Neuromanagement, Ningbo UniversityNingbo, China; Institute of Neural Management Sciences, Zhejiang University of TechnologyHangzhou, China.
authors.forename: Qingguo
authors.initials: Q
authors.lastname: Ma
keywords: generosity; prosocial behavior; risk; social discounting; social distance