title: Not even wrong: The "it's just X" fallacy.
abstract: I applaud Firestone & Scholl (F&S) in calling for more rigor. But, although F&S are correct that some published work on top-down effects suffers from confounds, their sweeping claim that there are no top-down effects on perception is premised on incorrect assumptions. F&S's thesis is wrong. Perception is richly and interestingly influenced by cognition.
authors.affiliation: Department of Psychology,University of Wisconsin-Madison,Madison,WI 53706.lupyan@wisc.eduhttp://sapir.psych.wisc.edu.
authors.forename: Gary
authors.initials: G
authors.lastname: Lupyan
mesh_terms: D003071:Cognition; D006801:Humans; D010465:Perception