title: Vicarious contagion decreases differentiation - and comes with costs.
abstract: Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We apply their model to processes lying in between the individual and the group - vicarious processes. We review literature in four domains - attitudes, emotions, moral behavior, and self-regulation - showing that group identification can lead to vicarious contagion, reducing individual differentiation and inducing negative consequences.
authors.affiliation: Harvard Business School,Boston,MA 02163.osezer@hbs.edumnorton@hbs.edu.
authors.forename: Ovul
authors.initials: O
authors.lastname: Sezer
authors.affiliation: Harvard Business School,Boston,MA 02163.osezer@hbs.edumnorton@hbs.edu.
authors.forename: Michael I
authors.initials: MI
authors.lastname: Norton
mesh_terms: D001290:Attitude; D004644:Emotions; D006126:Group Processes; D006801:Humans; D009014:Morals; D012933:Social Identification