title: Disputing deindividuation: Why negative group behaviours derive from group norms, not group immersion.
abstract: Strong social identity does not lead to lack of accountability and "bad" behavior in groups and crowds but rather causes group behavior to be driven by group norms. The solution to problematic group behavior is therefore not to individualize the group but rather to change group norms, as underlined by the relational dynamics widely studied in the SIDE tradition.
authors.affiliation: School of Psychology and Neuroscience,University of St. Andrews,St. Andrews,Fife KY169JP,United Kingdomsdr@st-andrews.ac.ukhttps://www.st-andrews.ac.uk/psychology/people/?mode=profile&group=staff&user_id=sdr.
authors.forename: Stephen David
authors.initials: SD
authors.lastname: Reicher
authors.affiliation: Department of Social Psychology,University of Groningen,9712 TS Groningen,The Netherlandsr.spears@rug.nlt.postmes@rug.nlhttp://www.rug.nl/staff/r.spears/http://www.rug.nl/staff/t.postmes/.
authors.forename: Russell
authors.initials: R
authors.lastname: Spears
authors.affiliation: Department of Social Psychology,University of Groningen,9712 TS Groningen,The Netherlandsr.spears@rug.nlt.postmes@rug.nlhttp://www.rug.nl/staff/r.spears/http://www.rug.nl/staff/t.postmes/.
authors.forename: Tom
authors.initials: T
authors.lastname: Postmes
authors.affiliation: Department of Social Psychology,Eotvos Lorand University,1028 Budapest,Hungary.kende.anna@ppk.elte.hu.
authors.forename: Anna
authors.initials: A
authors.lastname: Kende
mesh_terms: D034462:Dissent and Disputes; D006126:Group Processes; D006801:Humans; D012933:Social Identification; D012941:Social Responsibility