title: Social, not individual, identification is the key to understanding group phenomena.
abstract: Baumeister and colleagues argue for the indispensability of groups in human life. Yet, in positing individual differentiation as the key to effective group functioning, they adopt a Western-centric view of the relationship of the individual to the group and overlook an alternative social identity account in which depersonalisation, not individuation, is central to understanding many group phenomena.
authors.affiliation: School of Psychology,Sussex University,Brighton BN1 9QH,United Kingdom.r.brown@sussex.ac.ukhttp://www.sussex.ac.uk/profiles/95042.
authors.forename: Rupert
authors.initials: R
authors.lastname: Brown
mesh_terms: D006801:Humans; D007207:Individuation; D012933:Social Identification