title: When less is more - efficacy with less toxicity at the ED50.
authors.affiliation: School of Medicine & Pharmacology, University of Western Australia, 3/10 McCourt St, West Leederville, 6007, Australia.|Australian Community & Health Foundation, West Leederville, 6007, Australia.
authors.forename: Simon
authors.initials: S
authors.lastname: Dimmitt
authors.affiliation: Joondalup Health Campus, The University of Western Australia, Crawley, WA, 6009, Australia.|Consultant Psychiatrist, Sir Charles Gairdner Hospital, Perth, WA, Australia.
authors.forename: Hans
authors.initials: H
authors.lastname: Stampfer
authors.affiliation: University of Newcastle School of Medicine and Public Health, Callaghan, New South Wales, 2298, Australia.|Department of Medicine, Hunter New England Local Health District, Newcastle, Australia.
authors.forename: Jennifer H
authors.initials: JH
authors.lastname: Martin
mesh_terms: D002986:Clinical Trials as Topic; D004305:Dose-Response Relationship, Drug; D055317:Evidence-Based Practice; D006801:Humans
keywords: dose-response; effective dose 50; pharmaceutical marketing