title: THE ROLE AND PROMOTION OF NURSING.
abstract: Nurses have great influence on health care system. As they face many different
  states of affairs nowadays, it is necessary to find a way to promote and enable their profession. The
  significant interaction between nurses and patients and other medical professions makes them a
  powerful marketing tool of a medical institution. Therefore, the promotion of their image is necessary
  because of authorizing their professional status. There are numerous ways of creating and improving
  their image. Some of them include implementation of marketing principles and the Internet as well.
  This paper presents the web page promotion of nursing, i.e. the Nursing and Related Professions of
  the Sestre milosrdnice University Hospital Center homepage, as a tool of nursing promotion.
authors.forename: Željka
authors.initials: Ž
authors.lastname: Benceković
authors.forename: Ivica
authors.initials: I
authors.lastname: Benko
authors.forename: Biserka
authors.initials: B
authors.lastname: Režek
authors.forename: Cecilija
authors.initials: C
authors.lastname: Grgas-Bile
mesh_terms: D017523:Croatia; D006801:Humans; D024802:Nurse's Role; D010348:Patient Care Team