title: Medicine is the ultimate personalised technology.
authors.affiliation: MRC Cancer Unit, Hutchison-MRC Research Centre, University of Cambridge, Cambridge CB2 0XZ, UK.
authors.forename: Rebecca C
authors.initials: RC
authors.lastname: Fitzgerald
authors.affiliation: Centre for Cancer Prevention, Queen Mary University of London, London, UK.
authors.forename: Peter
authors.initials: P
authors.lastname: Sasieni