title: Managing Physicians' Medical Brand.
authors.affiliation: Mayo Clinic, Rochester, MN.
authors.forename: John T
authors.initials: JT
authors.lastname: Wald
authors.affiliation: Mayo Clinic, Rochester, MN.
authors.forename: Farris K
authors.initials: FK
authors.lastname: Timimi
authors.affiliation: Mayo Clinic, Rochester, MN.
authors.forename: Amy L
authors.initials: AL
authors.lastname: Kotsenas
mesh_terms: D001291:Attitude of Health Personnel; D003219:Confidentiality / Q000941:ethics; D006801:Humans; D010817:Physician-Patient Relations / Q000941:ethics*; D010820:Physicians / Q000592:standards*; D061108:Social Media / Q000941:ethics / Q000592:standards* / Q000706:statistics & numerical data