title: Tears or Fears? Comparing Gender Stereotypes about Movie Preferences to Actual Preferences.
abstract: This study investigated the accuracy of gender-specific stereotypes about movie-genre preferences for 17 genres. In Study 1, female and male participants rated the extent to which 17 movie genres are preferred by women or men. In Study 2, another sample of female and male participants rated their own preference for each genre. There were three notable results. First, Study 1 revealed the existence of gender stereotypes for the majority of genres (i.e., for 15 of 17 genres). Second, Study 2 revealed the existence of actual gender differences in preferences for the majority of genres (i.e., for 11 of 17 genres). Third, in order to assess the accuracy of gender stereotypes on movie preferences, we compared the results of both studies and found that the majority of gender stereotypes were accurate in direction, but inaccurate in size. In particular, the stereotypes overestimated actual gender differences for the majority of movie genres (i.e., 10 of 17). Practical and theoretical implications of these findings are discussed.
authors.affiliation: Department of Psychology, TU Dortmund University Dortmund, Germany.
authors.forename: Peter
authors.initials: P
authors.lastname: Wühr
authors.affiliation: Department of Media Psychology, Julius Maximilian University of Wuerzburg Wuerzburg, Germany.
authors.forename: Benjamin P
authors.initials: BP
authors.lastname: Lange
authors.affiliation: Department of Psychology, University of Wuppertal Wuppertal, Germany.
authors.forename: Sascha
authors.initials: S
authors.lastname: Schwarz
keywords: gender; media psychology; movie genre; stereotype; stereotype accuracy